Adobe Creative Suite:

• Adobe Premiere Pro

• Adobe Photoshop

• Adobe InDesign

• Adobe After Effects

• Adobe Audition

AP Style Writing

Bookkeeping

Business Administration

Canva

Certified Graphic Designer

Content Writing

Contract & Corporate Policy Development

CRM Software:

• Salesforce

• HubSpot

Digital Ads

Email Marketing

Event Planning

Google:

• Analytics

• Business

• SEM

• SEO

• Workspace

Google Ads Search Certification Emeritus 2021

Inventory Setup & Management

Microsoft Office:

• Forms

• SharePoint

• Suite

• TEAMS

Office Management

PC & Mac Proficiency

Product Development

Retail Sales in Various Industries

Salon/Beauty Management

Set Design

Social Media Management

Speaker/Instructor

Recreational Drone Pilot

Videography & Audio Editing

Web Design & E-Commerce Management:

• GoDaddy

• Shopify

• Square

• SquareSpace

• WIX

• WordPress

Search Engine Marketing (SEM):

• Google SEM

• Other SEM platforms or tools

• Professional Certification - Graphic Design Fundamentals | Emory University | 2019, New York, NY

• Google Ads Search Certification Emeritus 2021

• Human Services Board Certified Practitioner (HS-BCP)

• Over 50 CPE credits

Master Business Administration - Financial Services
Metropolitan College of New York
2010, New York, NY

Bachelor of Arts - Human Services
Metropolitan College of New York
2008, New York, NY

Marketing Programming Manager
Peachtree Group | September 2024 – Present | Atlanta, GA

• Develop and execute marketing strategies to enhance brand visibility, drive revenue, and elevate guest experiences across a 107+ hotel portfolio.

• Design branded content, including social media, videography, and marketing toolkits, for new builds, renovations, and special events.

• Spearhead guest engagement programs and events, fostering community partnerships and on-property experiences.

• Manage digital presence, including social media and Google Business profiles, ensuring consistent brand messaging and tailored property strategies.

• Analyze campaign performance to optimize ROI and support organizational goals.

Marketing Specialist
Peachtree Group | January 2023 – September 2024 | Atlanta, GA

• Role Overview: Lead creative direction, manage high-level marketing initiatives, and oversee content creation.

Key Responsibilities:

• Provided executive administrative support to the leadership team on marketing toolkits, and presentations.

• Initiated and managed social media accounts for new hotel builds and renovations, enhancing brand visibility.

• Directed project management for hotel grand openings and special events, including prominent brands like Hilton, IHG, and Marriott.

• Created and executed content through videography and photography, capturing key moments at special events.

• Successfully completed over 1,850 creative requests, showcasing productivity and innovative solutions.
  

Marketing Manager & Events Coordinator
Aladdin Campus Dining | March 2022 – January 2023 | Georgia Gwinnett College

• Role Overview: Spearheaded marketing and event planning for dining services, driving student engagement and brand awareness.

• Key Responsibilities:

  • Collaborated on planning committees and campus preview days, contributing to student outreach efforts.

  • Presented to over 2,500 students and families during in-person orientations, enhancing brand visibility.

  • Led marketing efforts for Grizzly Dining Hall and four retail locations, driving increased engagement.

  • Planned and executed over 65 special events and features, fostering a vibrant campus atmosphere.

  • Implemented creative rebranding tactics for print and digital collateral, enhancing brand appeal.

  • Completed over 200 creative requests, showcasing adaptability and creativity.

Creative Consultant & Graphic Designer
Freelance | January 2020 – Present

• Role Overview: Delivered tailored marketing collateral and business support services across various industries.

• Key Responsibilities:

  • Provided digital and print marketing collateral for over 20 CEOs and small businesses, enhancing their brand presence.

  • Developed comprehensive marketing strategies to increase social media presence and engagement.

  • Conducted market research and led business process improvements.

  • Designed websites, print collateral, logos, and presentations, contributing to overall business success.

  • Wrote business proposals and contracts, supporting client business development efforts.

Director of Admissions
Academy of Advanced Cosmetics | February 2017 – February 2020 | Alpharetta, GA

• Role Overview: Managed admissions, marketing, and creative processes, driving student enrollment and business growth.

• Key Responsibilities:

  • Oversaw all aspects of student recruitment, consistently exceeding monthly enrollment targets.

  • Managed admissions staff and developed streamlined administrative processes.

  • Cultivated relationships with community partners, enhancing brand reputation and reach.

  • Led sales presentations, participated in recruitment fairs, and contributed to marketing strategy.

  • Designed and managed website content, eCommerce, and digital marketing initiatives.

  • Created marketing collateral, product labels, course manuals, and corporate materials.

  • Completed over 3,000 creative requests, demonstrating a strong commitment to excellence.

Executive Manager
RunwayCurls | June 2016 – January 2018 | Atlanta, GA

• Role Overview: Managed salon operations and led event planning, supporting business growth and customer retention.

• Key Responsibilities:

  • Supervised daily salon operations, staff, and record maintenance, ensuring smooth business operations.

  • Promoted salon services and events, implemented customer retention strategies, and enhanced client satisfaction.

  • Collaborated on social media management, eCommerce strategies, and product development.

  • Planned and accompanied the CEO and designated team on hair tours and beauty conventions, expanding brand reach.

Office Manager
Willeford Group CPA, PC | May 2015 – June 2016 | Roswell, GA

• Role Overview: Managed office operations and provided executive support, improving office efficiency and productivity.

• Key Responsibilities:

  • Directly managed the administration department, including employee interviewing, training, and creating SOPs.

  • Acted as a liaison between IT and staff, managing all IT activities, and resolving complex technology issues.

  • Provided executive support to the CEO, handling personal errands, meeting preparation, travel, and calendar management.

  • Coordinated staff meetings, holiday parties, webinars, and corporate events, including research, budgeting, and cost analysis.

  • Assisted staff with administrative tasks, maintained inventory, handled accounts payable, and facilitated the tax return process.

• Fashion Shows

• Charitable Fundraisers

• Religious Ceremonies & Events

• Sales Events

• Conferences

• Formal Events

• Small to Large Audiences